Deeley returns to profit: project pipeline and delivery lessons for contractors
Reviewed by Tom Sullivan
First reported on The Construction Index
30 Second Briefing
Deeley Group has returned to profit with a £2.0m pre-tax gain on £67.0m turnover for the year to 30 April 2025, after two consecutive loss-making years, and is forecasting turnover above £100m driven by a strong later living pipeline. Recent schemes include a £36.9m specialist retirement community for Anchor in Sutton Coldfield, a £10.6m co-housing project for Housing 21 in Birmingham, and delivery of 554 extra care apartments plus 183 care home beds in 12 months. The contractor is also delivering a 500,000 sq ft manufacturing and logistics development near Gaydon and rolling out Procore and LEAN construction to improve programme and site coordination.
Technical Brief
- Construction turnover under-shot budget, but margin performance exceeded internal profit targets for the year.
- 94% of projects to April 2025 came from repeat clients, indicating highly stable workload.
- Later living and care work is being scaled via larger individual project values over the last two years.
- Commercial pipeline includes a single 500,000 sq ft manufacturing/logistics scheme near Gaydon, Warwickshire.
- Several residential schemes are being advanced through planning, locking in future workload beyond the current year.
- LEAN construction principles have been “embedded” across operations to tighten programme control and reduce waste.
- Procore deployment is standardising site communication and document control across all Deeley projects.
- Entering its 90th year, the third-generation family firm is deliberately targeting larger construction packages.
Our Take
A projected £100m turnover with 94% repeat business suggests Deeley Group is operating more like a framework partner than a spot contractor in the Midlands, which typically gives better visibility on workload and labour planning for regional civils and building supply chains.
The concentration of work with housing providers such as Anchor and Housing 21 in Coventry, Birmingham and wider Warwickshire points to Deeley being embedded in the extra-care and retirement living pipeline, a sub-sector that in our infrastructure coverage has been more resilient to cyclical slowdowns than speculative commercial builds.
Use of Procore on these Midlands schemes signals that even long-established regional contractors (Deeley is entering its 90th year) are standardising on common data environments, which tends to tighten cost control and documentation on multi-site care and housing programmes.
Prepared by collating external sources, AI-assisted tools, and Geomechanics.io’s proprietary mining database, then reviewed for technical accuracy & edited by our geotechnical team.
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