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    CIBSE drops the torch: branding shift and digital focus explained for engineers

    January 7, 2026|

    Reviewed by Joe Ashwell

    CIBSE drops the torch: branding shift and digital focus explained for engineers

    First reported on The Construction Index

    30 Second Briefing

    CIBSE has unveiled a refreshed brand identity, replacing its traditional serif logo featuring a collared, backward-facing hawk and flaming torch with a simplified, torch-free hawk facing forwards in a sans serif design. Chief executive Ruth Carter says the update, including a new strapline and visual style, is intended to make the institution more accessible and relevant to international communities and modern building services practice. The change signals CIBSE’s intent to engage more actively with a global, digitally focused membership base across building performance, energy and services engineering.

    Technical Brief

    • CIBSE’s revised crest retains the hawk motif but removes both the flaming torch and neck collar.
    • Hawk orientation is reversed from rearward-looking to forward-facing, signalling a future-focused institutional stance.
    • Typography shifts from a traditional serif wordmark to a simplified sans serif typeface across all branding.
    • Brand refresh was developed with input from CIBSE members through feedback and engagement exercises.
    • Chief executive Ruth Carter publicly positioned the change as aligning image with current professional practice.
    • Updated strapline is introduced alongside the logo, standardising how CIBSE describes its institutional role.

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    Prepared by collating external sources, AI-assisted tools, and Geomechanics.io’s proprietary mining database, then reviewed for technical accuracy & edited by our geotechnical team.

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