Yanmar adds two to dealer network: coverage and fleet support notes for contractors
Reviewed by Joe Ashwell

First reported on The Construction Index
30 Second Briefing
Construction machinery manufacturer Yanmar Compact Equipment has appointed Mason Brothers and Robert Coates Plant Sales as dealers, extending coverage across all of Wales plus Shropshire, Staffordshire and Derbyshire. Mason Brothers, a three-generation firm with depots in Narberth and Bridgend, already distributes Mecalac and Bomag, while Talke-based Robert Coates Plant Sales, founded in the early 1980s, handles Case, Manitou and Ammann. The move gives Yanmar denser regional support for compact equipment fleets in the Midlands and northwest, simplifying sourcing and service for plant hirers and contractors.
Technical Brief
- Representation split by territory: Mason Brothers covers south/west/east Wales; Robert Coates covers north Wales plus four English counties.
- Mason Brothers operates from two depots (Narberth and Bridgend), enabling regional parts and service logistics.
- Existing Mason Brothers portfolio (Mecalac, Bomag) suggests strong crossover with earthmoving and compaction fleets.
- Robert Coates Plant Sales is based in Talke, near Stoke-on-Trent, central to its four-county patch.
- Robert Coates’ current brands (Case, Manitou, Ammann) indicate familiarity with excavation, materials handling and compaction kit.
- For contractors, denser dealer coverage reduces downtime risk on compact fleets through shorter travel-to-site service distances.
Our Take
Within our 735 Infrastructure stories, Wales and the English Midlands feature more often in road and civils contracts than in plant distribution moves, so Yanmar Compact Equipment’s push into south, west and east Wales plus the Midlands signals a more competitive dealer landscape for small contractors in these regions.
Both Mason Brothers and Robert Coates Plant Sales already represent multiple brands such as Mecalac, Bomag, Case, Manitou and Ammann, which likely means Yanmar machines will be cross-sold into established customer bases rather than relying on greenfield market development.
Given that many of the 1,010 Product and Contract Award pieces in our database involve short-term supply deals, the use of long-established dealers founded in 1952 and the early 1980s suggests Yanmar is prioritising stable, relationship-driven coverage over rapid churn in its UK distribution network.
Prepared by collating external sources, AI-assisted tools, and Geomechanics.io’s proprietary mining database, then reviewed for technical accuracy & edited by our geotechnical team.
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