WA road safety package: implications for project teams and design briefs
Reviewed by Tom Sullivan

First reported on Roads & Infrastructure (AU)
30 Second Briefing
The Western Australian Government has announced an extra $80 million for road safety, including $27 million for targeted advertising, community education and public awareness campaigns aimed at curbing dangerous driving. A further $25 million will fund ongoing road safety programmes, with the balance directed to enforcement and supporting measures to reduce crash frequency and severity on local and regional roads. Practitioners should expect increased emphasis on behaviour-change interventions alongside traditional engineering treatments in future project briefs and funding bids.
Technical Brief
- Behavioural campaigns will likely run alongside blackspot and run‑off‑road engineering treatments already prioritised on rural networks.
- Enforcement support funding implies expanded use of mobile speed cameras and automated infringement processing systems.
- Safety messaging is expected to target fatigue, distraction and impaired driving prevalent on long‑distance routes.
- For project teams, briefs may now require explicit integration of Safe System principles with behavioural components.
Our Take
Within our 270 Infrastructure stories, Western Australian items more often focus on heavy construction and freight corridors, so a dedicated safety advertising and education package from the Western Australian Government signals a policy tilt towards behavioural and demand-side interventions rather than purely geometric upgrades.
The split between campaign funding and support for ongoing road safety programs in Western Australia gives local contractors and consultants in Australia more predictable work in evaluation, data analysis and program delivery, rather than just short-term construction packages.
Among the 684 safety‑tagged pieces in our database, most funding is tied to physical works (barriers, intersections, rail crossings), so this WA package is notable for putting a sizeable share into soft measures that can be deployed quickly while larger projects move through design and approvals.
Prepared by collating external sources, AI-assisted tools, and Geomechanics.io’s proprietary mining database, then reviewed for technical accuracy & edited by our geotechnical team.
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