Axter technical director appointment: flat roofing design notes for engineers
Reviewed by Tom Sullivan

First reported on The Construction Index
30 Second Briefing
Ipswich-based flat roofing specialist Axter Ltd has appointed Shaun Lotay, founding director and chair of the Bitumen Flat Roofing Association, as technical director to strengthen its roofing and waterproofing expertise. Lotay previously built and led a technical department from scratch at a construction product supplier after first growing sales to fund the function, and later held an operational management role at a major waterproofing company. At Axter, a certified B Corporation, he aims to position the firm as the UK reference point for technical information on flat roofing and waterproofing systems.
Technical Brief
- Career path from roofing contractor administration to contracts management and quantity surveying gives end‑to‑end project delivery insight.
- Subsequent sales role at a construction product supplier required commercial scaling specifically to justify a dedicated technical department.
- On achieving revenue targets, he structured and led that new technical department, integrating product support with design advisory.
- Later operational management at a large waterproofing company adds experience of system installation logistics and site quality control.
- Initial Axter focus on comparing internal self‑perception with written strategy aims to expose technical and process blind spots.
Our Take
Axter Ltd is one of only a small subset of UK-focused companies in our 802-item Infrastructure stream where technical leadership changes are highlighted, signalling that roofing system design and specification is being treated as a strategic differentiator rather than a back-office function.
In our coverage of UK infrastructure, membership bodies like the Bitumen Flat Roofing Association often act as de facto standard-setters on detailing and fire performance, so having a technical director active in that space can influence which flat-roof assemblies become the default choice on major projects.
Prepared by collating external sources, AI-assisted tools, and Geomechanics.io’s proprietary mining database, then reviewed for technical accuracy & edited by our geotechnical team.


